CrewBoss PPE

Who: CrewBoss PPE works to provide firefighters with high-quality protective garments so that they’re comfortable and safe from fires and dangerous terrain season after season.

Challenge: Increase online sales for the CrewBossPPE website and turn the CrewBoss social channels into thought leaders for firefighters worldwide.

Result: Achieved a 30% increase in online sales for the CrewBoss website and grew its social media following by 500%.

Importance: The firefighter community has a significant yet underutilized presence on social media. Tapping into this opportunity ahead of competitors can dramatically enhance CrewBoss’s brand awareness and drive sales.

My Role: Writing and editing all copy on the project. Managing the CrewBoss social media account. Tracking and analyzing the data for each asset. Researching and measuring the success of the SEO work done. Coordinating trade show presences. Designing each blog and email on their respective platforms.

Social Media Posts

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Emails

SEO Optimized Blogs

The Woman Who Strove for Inclusive Firefighter Wildland Gear

After having lived with uncomfortable flame-resistant clothing for years, Hannah Haley decided to send CrewBoss an email about making accessible firefighter wildland gear for women.

Read it here.

NFPA 1951: Standard on Protective Ensembles for Technical Rescue Incidents

Technical Rescue PPE apparel follows the NFPA 1951 standards for protection and safety. Its creation serves as a guideline in manufacturing the firefighters' protective equipment that protects them from possible major injuries.

Read it here.

Mastering the Art of Firefighter Gear Bag Packing with CrewBoss

In firefighting, preparation is key, and at the heart of that preparedness lies in your gear bag. How you pack it can make all the difference in the heat of the moment.

Read it here.

FDIC

FDIC is the largest firefighter convention in the country that takes place in Indianapolis each year. As a part of my role, I assisted in planning for this event including:

  • Logistics on travel and lodging.

  • Booth set up and break down.

  • Asset inventory management.

  • Shipping and receiving.

  • Cross promotions with other businesses.

  • Answering questions about CrewBoss during the convention itself.

Below are some photos from the 2024 event.