Netflix: The College Plan
Who: Netflix is one of the largest streaming services in the world, with an estimated 300 million subscribers worldwide.
Challenge: Get college students to purchase their own Netflix accounts once Netflix implements its password protection initiative. Netflix held this pitch as a competition through the University of Oregon to gain ideas for their own marketing campaigns.
Result: We presented the assets below to the Netflix strategy team in the final round of the competition.
Opportunity: Pitch an idea to a multi-billion dollar company.
My Role: Copywriter and data analyst for the primary research we did for the competition.
Instagram socials for the general audience.
Campus specific Instagram posts.
Tweets
Caption:
Your roommate just broke up with her boyfriend, and she won’t stop listening to Olivia Rodrigo. It’s been a few hours, and your brain hurts after hearing Driver’s License for the eighth time. Time to drown out their sorrow and sadness with some Netflix. No one should EVER have to go through this, so thank god you have the power to avoid it.
Caption:
It’s been two weeks. You’ve worn everything twice, and you’re pissed that the university charges $1.50 for every load of laundry you have to do. Normally we dread doing it, but now it’s just an excuse to procrastinate and catch up on Stranger Things. No more having to split up your time. You can kick FOMO straight in the ass.
University of Oregon
Caption:
Hamilton had another fire, the police have yet to catch the arsonist, and you can’t sleep due to the impending fear you might burn to death at any moment. As your roommate snores away, at least Netflix is there to keep you sane until you can finally just pass out.
Denver University
Caption:
You just transferred to DU and wanted to start the year off right with a hike at Morrison. Wait, two people got attacked by mountain lions in the past week? Instead of risking your life for absolutely no reason, you're just going to have a Netflix Trivia Crack party and enjoy the trees in a different way.