Western Protective Solutions
Who: Western Protective Solutions provides innovative systems for the disaster and defense market, with solutions for mission-critical environments and individuals. The businesses under the WPS umbrella include Western Shelter, Air Rover, Robert Technologies, Western Design & Fabrication, CrewBoss, and Serket.
Challenge: Increase the number of qualified online leads coming in through digital channels.
Results: Qualified leads increased by 15% over two years.
Importance: Enhancing organic visibility within the industry not only strengthens a brand’s digital presence but also drives higher sales through digital channels.
My Role: Writing and editing all copy on the project. Managing the social media accounts related to each brand. Tracking and analyzing the data for each asset. Researching and measuring the success of the SEO work done.
Social Media
Website Copy
During my time at WPS, we successfully redesigned four of the seven brand websites. Below are examples from each of the redesigned sites.
Western Protective Solutions
Western Shelter
Serket
Western Design & Fabrication
SEO Optimized Blogs
Navigating Field Medicine: Your Guide to Selecting the Ideal Field Hospital
Our dedication to creating the highest quality UN Role I, II, III and WHO (World Health Organization) field hospitals is rooted in our extensive experience in field medicine.
Read it here.
Understanding the Differences Between MIG, TIG, and Spot Welding
There are numerous welding processes available, each with unique advantages, disadvantages, and applications.
Read it here.
Understanding the Different Types of Camo Used in Military Uniforms
Camouflage has always been a critical aspect of military strategy, providing soldiers with the invaluable advantage of blending seamlessly into their environments.
Read it here.