Women In Flight: Go Do Anything
Who: Women In Flight is a University of Oregon organization working to raise money for women’s athletic programs.
Challenge: Create a year-long celebration of Title IX’s 50th anniversary, inspiring women to “Go Do Anything.”
Result: An overall increase in brand awareness of Women In Flight based on an end-of-year survey. Increased funding going into the 2022-2023 school year.
Importance: Ability to help bridge the gap between men’s and women’s athletics.
My Role: Copywriter.
Instagram Socials
Campaign Launch Post
Caption:
This year is one for the books. Title IX’s 50th anniversary is upon us, and Women In Flight wants to celebrate in a big way. Join us for a deep dive of UO’s amazing women’s athletic programs. We’ll uncover the programs’ history, accomplishments and more all year long. We’re beyond excited to recognize these extraordinary women. They prove anyone can Go Do Anything.
Peg Rees Spotlight
Caption:
Peg Rees began her UO athletic career in 1973, one year after Title IX passed. Women’s sports were on the brink of a much-needed change. Rees lived through this transition and worked to ensure a brighter tomorrow. From a three-sport athlete at Oregon to a committee member and coach, Rees helped the UO implement Title IX and make moves for athletic equality. Let’s celebrate Rees for her support and devotion to encouraging women everywhere to Go Do Anything!
Mailer Postcard: Sent to all of the Women In Flight donors on their mailing list.
Story on the Back:
Becky Sisley began coaching at the UO in 1965 and became the first Director for Women’s Intercollegiate Athletics in 1973. She set the standard for an inclusive athletic program. Her efforts toward Title IX compliance led to more funding and facilities for women, including the University’s first official softball field. Sisley’s advocacy pushed the UO ahead of the curve in support for women’s athletics.
Brochure given out to the fans who attended the February 13, 2022 women’s basketball game against Oregon State.
